Customer background
Bright Dairy's business origins began in 1911 and has a history of more than 100 years. It has gradually established its main business in the development, production and sales of animal husbandry and dairy products. The company has a dairy research institute, dairy processing equipment and advanced dairy processing technology. The main products include fresh milk, fresh yogurt, lactic acid bacteria drinks, room temperature milk, room temperature yogurt, milk powder, baby milk powder, cheese, butter and many other categories.
Demand Analysis
The phenomenon of counterfeiting is becoming more and more serious, and it is necessary to effectively prevent the counterfeiting of counterfeit goods; when cross-regional sales and hoarding occur, it is necessary to effectively manage the dealer system.
Demand resolution
By adding anti-counterfeiting, anti-channeling and point labels to products, the interaction with consumers can be enhanced, and effective management of product channel flow and authenticity can be carried out.The food quality and safety traceability of the whole chain is consumer-oriented, controlling every link from the source to the consumer, turning product control into product management, and building a comprehensive product quality and safety system to create "safe, secure, and healthy" products Assure.
Program overview
· Production line coding: Reasonable transformation according to customer needs and original defects of the system, without interfering with the original production; cooperating with the realization of OEE statistics.
· Product anti-counterfeiting: realize product anti-counterfeiting and monitor key information such as raw materials, production, warehousing, logistics, etc. through object codes and RFID tags to prevent fakes.
· Channel distribution management: a shared information platform between enterprises and external resources, such as distributors, retailers, third-party logistics, and consumers, and interact with ERP data.
· Supply chain coordination system: All links are seamlessly connected to realize the full-process monitoring of materials, comprehensive management and control of customers, and reasonable allocation of funds.
· Product tracking and tracing: Based on a variety of IoT technologies such as one thing, one code and big data, the modules include product management, channel control, logistics supervision and early warning processing.
Main benefit
· Since 2011, Bright has cooperated with Slon to start a product tracking and tracing project, and realize the management of the code and logistics flow of products from basic packaging → box → pallet. The products are divided into domestic milk powder and imported milk powder. In the case of imported milk powder, it also realizes the management of product points.
· In 2011, imported powder products used the form of label sleeves to realize the management of the product hearing box and the point interaction of consumers in the end market.
· In 2012, the tracking and tracing project of imported powder products was launched, and the management of the product hearing box was realized through the form of online coding in the basic packaging and outer box.
· In 2013, the smart phone terminal management platform was launched to realize the data collection of product logistics flow at the dealer level.
BarCode RFID
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