Stories of Customers
Henkel
Customer backgroundHenkel was founded in Aachen on September 26, 1876, with the founder Fritz Henkel. In 1878 the company moved to Düsseldorf. Henkel’s business focuses on applied chemistry. After more than 140 years of development, Henkel has expanded from 80 worker companies to a global group company. In fiscal year 2016, sales were 18.714 billion euros and adjusted operating profit was 3.172 billion euros. Since its establishment in 1876, Henkel's many brands have been in a dominant market position in the personal consumption and industrial fields and have enjoyed a good reputation, such as Persil, Schwarzkopf, Loctite, etc. Henkel is headquartered in Dusseldorf, Germany.
Project Requirements· The phenomenon of counterfeit goods is becoming more and more serious, and it is necessary to effectively prevent the counterfeiting of goods;
· The emergence of cross-regional sales and stock hoarding requires effective management of the dealer system.
Demand Analysis
· Adhesives, cosmetics, and detergent industries have diverse product properties, shapes, and types, and their packaging methods and methods are also very diversified, which makes product coding requirements high;
· Adhesives, cosmetics, and detergent companies mostly focus on production. Their single product output is large, the production line is highly automated, and the number of warehouses is large, which makes the logistics operation of the enterprise heavy;
· Adhesives, cosmetics, and detergent industries have resulted in multi-level corporate channel structures, complex logistics tracking chains, and serious goods fleeing due to the variety of product properties and forms.
Project Objectives
· Each package of products is assigned a unique product ID, and companies can accurately query and monitor the phenomenon of fleeing goods from first-level to multi-level dealers;
· Consumers can distinguish the authenticity and standardize the distribution market in an intuitive and simple way to ensure fair and orderly competition , Enable the healthy development of the corporate market;
· Conduct data statistics and analysis on consumers of daily chemical products, establish a product database, and realize digital marketing; maintain the corporate brand image and increase consumer trust in the product.
Program Overview
· Material intelligent tracking and management: from raw material purchase and storage, work-in-process management, finished product storage to distribution and delivery, material identification and positioning, tracking and monitoring are carried out.
· Production line code assignment: Reasonable transformation according to customer needs and original defects of the system, without interfering with the original production; cooperate with the realization of OEE statistics.
· Supply chain coordination system: All links are seamlessly connected to realize full-process monitoring of materials, comprehensive management and control of customers, and reasonable allocation of funds.
· Product tracking and tracing: Based on a variety of IoT technologies such as one thing, one code and big data, the modules include product management, channel control, logistics supervision and early warning processing.
· Member CRM and points management: Based on functional modules such as membership management, marketing, mobile payment, and big data analysis, it improves customer stickiness.
· IDC operation and maintenance and management: It is an IDC-owned enterprise in the industry, with strong data management and operation capabilities.
Benifits
1. Each package of products is assigned a unique product ID, and the company can accurately query and monitor the phenomenon of goods fleeing from one-level to multi-level dealers;
2. Consumers can distinguish the authenticity through an intuitive and simple way; regulate the distribution market to ensure fair and orderly competition;
3. Perform data statistics and analysis on consumers of daily chemical products, establish a product database, and gradually realize digital marketing;
4. Maintain corporate brand image and increase consumer trust in products
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