Stories of customers
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Fulinmen
Project BackgroundUse the convenience of H5 to simplify the marketing activities of COFCO Fulinmen products;Around the mobilization of social platforms, users are stimulated by promotional points in different links;Realize more mobile activities.
Customer DemandStarting with product anti-counterfeiting traceability, let consumers fully understand Fulinmen and its product information, so as to help Fulinmen build a digital marketing interactive management system with the core purpose of precise consumer groups;
Program Description
Help companies build a comprehensive management platform that integrates product anti-counterfeiting, traceability, and marketing based on one product, one code;Consumers can obtain product authenticity and traceability information by scanning the code; at the same time, they can learn about the latest developments of Fulinmen, participate in the scanning code reward activities; guide consumers to pay attention to Fulinmen WeChat official account, register as a brand member, and enjoy member-related services. Participate in the company's irregular/regularly published scan code marketing activities.
Benefit
Since its launch in August 2019, the number of effective users who have participated in scanning and dissemination has reached 120,000, and a total of nearly one million red envelopes and gifts have been distributed, attracting 10,000 people to the Fulinmen Jingdong flagship store.
Related Products
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